If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.įinally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. These tools can analyze data much quicker than humans can, so they can instantly generate full articles.Īlso, just think about how convenient AI copywriting is. There are a few reasons why marketers and copywriters might use these tools.įirst, using copywriting AI tools saves you time. Use them as a starting point, add your own tone and voice, and ensure you include the personal touch.īOOK A CALL Why Should You Use an AI Copywriting Tool? While these results are amazing, that doesn’t mean you should rely entirely on AI copywriting tools. What effect did this have? A 42 percent monthly engagement rate that beats the industry standard and keeps subscribers returning for more. By using AI newsletter analytics, and personalization, the AMA can customize headlines and content to individual subscribers. It uses an AI copywriting tool to generate newsletter content for its 100,000 subscribers. If you think that’s impressive, then let’s look at the American Marketing Association (AMA). The result? A 15 percent increase in conversion rates. However, by using AI, investment company Vanguard created personalized ads to discover which adverts resonated with its audience. The problem is a lot of copy can appear formulaic, making it difficult to stand out from competitors. Since AI has become a firm part of the marketing world, you can bet that many companies are using it to their advantage. Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free. For example, maybe you decide you want a social media post advertising a new yoga class.
Then, you set certain parameters for the AI tool to follow. This could be anything from a blog post to a short ad. What Is AI Copywriting and How Does It Work?ĪI copywriting is essentially computer-generated writing created using natural language processing tools.įirst, you decide what you want to write about and the type of content you need. Let me introduce you to how it works and how it could transform your content marketing strategy. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. That’s where AI copywriting comes in.Ĭould you give a machine a few instructions and let it generate engaging copy while you’re focusing on more pressing tasks? Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.
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